Overall SDG Alignment Evaluation:
The Bachelor of Business Administration in Tourism Innovation Management is holistically aligned with the Sustainable Development Goals by cultivating a new generation of leaders for one of the world's most dynamic industries. The curriculum's philosophy, emphasizing sustainability, innovation, and ethical management, provides a robust framework for advancing the SDGs. The program is a powerful engine for SDG 8 (Decent Work and Economic Growth) by training professionals to create jobs and foster inclusive growth in the tourism sector. It directly champions SDG 12 (Responsible Consumption and Production) and SDG 11 (Sustainable Cities and Communities) through its strong focus on sustainable tourism, cultural heritage preservation, and community-based development. By integrating technology and innovative practices, the program is a key contributor to SDG 9 (Industry, Innovation, and Infrastructure). Furthermore, it addresses critical environmental and social goals, including the conservation of natural resources (SDG 14 & 15) and the promotion of just and inclusive practices (SDG 10 & 16). As a professional degree, it is a flagship of SDG 4 (Quality Education) and is built upon extensive partnerships, embodying the spirit of SDG 17.
SDG 4: Quality EducationAlignment Summary: This program provides a high-quality, specialized education that equips students with the knowledge and skills for sustainable development within the tourism sector. Through a curriculum that integrates research, practical training, and a focus on global citizenship, it ensures graduates are competent professionals capable of lifelong learning.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| TM354801 | Seminar in Tourism Innovation Management | Enhances education for sustainable development by requiring students to research and present on current industry issues, fostering the critical thinking and communication skills needed for leadership (Target 4.7). |
| TM354802 | Cooperative Education | Provides inclusive and equitable quality education through extensive, supervised practical work experience, ensuring students acquire the technical and vocational skills for employment (Target 4.4). |
SDG 8: Decent Work and Economic GrowthAlignment Summary: The program is a direct driver of decent work and economic growth by preparing graduates to lead and innovate in the tourism and MICE industries, which are major sources of employment worldwide. The curriculum focuses on sustainable business practices, entrepreneurship, and service excellence to promote sustained and inclusive economic growth.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| TM351101 | Introduction to Tourism and MICE Industry | Forms the foundation for understanding how tourism contributes to economic growth and provides a wide range of employment opportunities (Target 8.9). |
| TM353401 | Tour Business Management | Contributes to job creation by training professionals to manage and operate tour businesses, a key component of the tourism value chain (Target 8.9). |
| TM353102 | Entrepreneurship in Tourism and MICE Industry | Directly encourages entrepreneurship and the creation of micro-, small-, and medium-sized enterprises, which are vital for local economic development and job creation (Target 8.3). |
SDG 9: Industry, Innovation and InfrastructureAlignment Summary: The program's focus on "Tourism Innovation Management" is fundamentally about upgrading the industry and its infrastructure. It fosters innovation by training students to apply modern technologies and creative business models to develop new tourism products and services, making the industry more resilient and sustainable.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| TM353102 | Entrepreneurship in Tourism and MICE Industry | Enhances scientific research and supports technological development by teaching entrepreneurs how to leverage technology and innovation for business success (Target 9.B). |
| TM354103 | Digital Tourism | Upgrades the technological capabilities of the tourism industry by focusing on the application of digital platforms, data analytics, and online marketing (Target 9.5). |
| TM353501 | MICE Management | Supports the development of quality and resilient infrastructure by focusing on the planning and management of large-scale events, which are important economic drivers for cities (Target 9.1). |
SDG 10: Reduced InequalitiesAlignment Summary: The program helps to reduce inequalities by promoting community-based and culturally sensitive tourism. These approaches can provide sustainable livelihoods for local and indigenous communities, ensuring that the benefits of tourism are distributed more equitably.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| TM354203 | Community-based Tourism Management | Directly contributes to reducing inequality by empowering local communities to develop and manage their own tourism enterprises, promoting social and economic inclusion (Target 10.2). |
SDG 11: Sustainable Cities and CommunitiesAlignment Summary: This program is essential for making cities and communities more sustainable by focusing on the management of cultural and natural heritage. It provides the tools to develop tourism in a way that protects heritage, creates inclusive public spaces, and supports local economies, making communities better places to live and visit.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| TM354202 | Destination Management | Supports integrated and sustainable human settlement planning by focusing on the holistic management of tourism destinations to balance economic, social, and environmental goals (Target 11.3). |
| TM354201 | Cultural Tourism Management | Directly contributes to safeguarding and strengthening the world’s cultural and natural heritage through responsible tourism management (Target 11.4). |
| TM354203 | Community-based Tourism Management | Strengthens positive economic, social and environmental links between urban, peri-urban and rural areas by focusing on tourism that is owned and managed by the community (Target 11.A). |
SDG 12: Responsible Consumption and ProductionAlignment Summary: The curriculum strongly promotes responsible consumption and production by making sustainable tourism a central theme. It teaches the principles of managing tourism businesses in a way that minimizes environmental impact, respects local cultures, and ensures the long-term viability of natural and cultural resources.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| TM352301 | Sustainable Tourism Management | Directly focuses on developing and implementing tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products (Target 12.B). |
| TM354602 | Service Quality Management in Tourism and MICE Industry | Encourages companies to adopt sustainable practices by integrating quality and sustainability into service delivery, which includes efficient resource use (Target 12.6). |
SDG 14: Life Below WaterAlignment Summary: The program contributes to the conservation of marine and coastal ecosystems through the principles of sustainable and eco-tourism. It provides the knowledge to manage tourism activities in a way that minimizes pollution and protects marine biodiversity.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| TM352301 | Sustainable Tourism Management | Contributes to the conservation and sustainable use of oceans and their resources by promoting tourism practices that minimize negative impacts on coastal and marine ecosystems (Target 14.2). |
SDG 15: Life On LandAlignment Summary: The curriculum supports the conservation of terrestrial ecosystems through the promotion of sustainable tourism and ecotourism. These practices are essential for protecting biodiversity, preventing land degradation, and ensuring that natural areas are managed responsibly.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| TM352301 | Sustainable Tourism Management | Promotes the conservation and sustainable use of terrestrial ecosystems by teaching how to manage tourism in natural areas in a way that protects biodiversity and ecosystem services (Target 15.1). |
SDG 16: Peace, Justice and Strong InstitutionsAlignment Summary: The program contributes to building effective and accountable institutions by instilling a strong foundation in business ethics and the legal aspects of tourism. This knowledge is crucial for creating a tourism industry that operates with integrity, respects human rights, and is governed by the rule of law.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| TM354601 | Laws and Regulations for Tourism and MICE | Promotes the rule of law by ensuring that future tourism professionals understand and comply with the legal frameworks governing the industry (Target 16.3). |
SDG 17: Partnerships for the GoalsAlignment Summary: The tourism industry is built on multi-stakeholder partnerships. This program fosters these collaborations through its cooperative education program and its focus on destination management, which requires effective partnerships between public, private, and community sectors to achieve sustainable development.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| TM354802 | Cooperative Education | Directly encourages and promotes effective public-private and civil society partnerships by immersing students in real-world tourism organizations (Target 17.17). |
| TM354202 | Destination Management | Enhances partnerships by teaching the principles of collaboration among diverse stakeholders (government, businesses, communities) for the sustainable management of tourism destinations (Target 17.17). |